Keyword research for SEO 2020 - Alok tv

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Saturday, July 4, 2020

Keyword research for SEO 2020

 

Keyword research for SEO 2020



So if you want to know my keyword research process using free tools, on how I find low competition keywords on for my website thenwatch this video until the end. This video is lesson four of our affiliatemarketing mastery course where I show you on how to scale an Amazon affiliate websitefrom $0 - $1,000 per month. Click on the “I” button here to watchall the videos of this playlist. You should also follow me on Instagram, myusername is “DMANKUR” I take live sessions almost every alternative day, where I answerall your questions, so make sure you follow me. Before doing keyword research you must firstselect the niche of your website. If you’re watching our affiliate 



marketing mastery playlist, then you must have already seen our lesson two on niche research. In this lesson I’ll show you how to finda low competition niche for your website. So I recommend you guys to click on the “I”button here and watch that video first before watching this video. Once you have finalized your niche, now it’stime to find low competition keywords for your website. Although I personally use a paid keyword toolcalled “ahrefs”. But since not all of you will be able to afford the expensive tool, I’ll be showing you everything through its free alternative. Which is equally good, and it’s called “ubersuggest”. Also if you don’t want to waste your timedoing keyword research for your website, and want an excel sheet that I created after comprehensivelyresearching about the best low competition keywords. I have categorized them into low competition,medium competition and high competition and also talked about the profitability of eachkeyword. So if you want that excel sheet, all you haveto do is like the video, subscribe to our channel and comment with “yes, I want it”. If we reach 1,000 likes, subscribers and commentson this video, I will share the link for the excel sheet on the description section ofthis video. So let’s go into my laptop screen whereI’ll show you how to find the right profitable keywords for your website. Finding the right keywords for your Amazonwebsite is not that difficult, and I’ll be showing you the exact process. Usually I don’t follow the same strategythat other SEO experts follow, that they will try to find keywords and they will check itsindividual 




competition. I don’t do that. I’d rather directly go to my competitionwho is already ranking one on the main keyword, and then I try to find all the related keywordsfor which he is ranking. And strategy has helped me scale my websitefrom 0 – 1.2M visitors per month. So let me tell you how it’s done. So first let’s open Ubersuggest free toolby Neil Patel. So let’s say your affiliate website is aboutbest washing machines. So what you do is, go on to Google, searchfor “best washing machine in India”, okay. So this is the hook. So what you have to do is, go to the firstwebsite that is ranking number one on Google search results. So these are the preview snippets. This is the 0 position, you don’t have totake this. Rather take the first position that is ranking. So this is from “Bijili Bachao” Open thewebsite… okay, so the article is “best washing machines in India” Copy the URL,paste it here, English/India, select the country as India if you’re targeting the Indianaudience. Let’s see, go to the top pages…. Now let’s find the article that we weresearching for, the article is “best washing machine in India” So best washing machinein India is the 2nd most popular in this website and it is ranking number 1. So best washing machine in India has the potentialof 22,000 of traffic. So let’s say we have this here in nicheresearch, let’s say we go for washing machine, okay, so the traffic is 22,000, okay. And washing machine has the percentage of… I have to check it here, I think it’s thepercentage of appliance, I’m not sure. It must be 8%... but the conversion rate is0.01 as I’ve told you earlier. Usually the conversion rate of people 

whovisit your website is- 1% actually end up buying the product. Average selling price of a washing machineis somewhere close to- let’s find it out. So let’s open Amazon… and let’s go forwashing machine. Right, so average price is somewhere closeto around… Rs13,000, right? So we’ll add the average price to aroundRs13,000. And the commission is 0.08, right? So let’s see, the commission that you willget. So this result is the multiplication of allof these. So you will be making a total of Rs22,880per month, approximately if you’re ranking number one. For your target keyword which is “best washingmachine in India”. So the best part about this strategy is allyou have to do is click here on “view all” and this will give you the list of all thevarious keywords for which this article is ranking and also along the position with it. So for this particular keyword, which is themost popular keyword in the washing machine segment, which has the volume of 14,800…this article is ranking number 2. Again, 




best washing machine, number 3. So this way, all you have to do is click on“export to CSV” and you’ll be able to download the complete list of all the keywordsfor which this article is ranking, right? So let’s see here. So you were able to download, almost 220 keywords,right? And primarily in my research what I’ve doneis that I try to optimize my website for just the top 20 keywords. Because that alone is more than enough for-the Google to understand what the article is about and the rest of the keywords areautomatically ranked. So let’s say I am writing an article aboutthe best washing machine in India, what I’ll do is- I’ll go and find the first rankingarticle, I’ll put it on Ubersuggest, I’ll take the top 20 keywords and optimize my articlearound those keywords, and that is more than enough guys. That is the simple process. Don’t make the keyword process too complicated. And also, stop using Google Adwords. I’ve seen so many YouTubers are recommendingthe Google keyword planner for the 


keyword optimization, don’t do that. Rather use this amazing tool of Neil Patel. And the best part is you already know thatthis website is ranking number 1. And you already know that this website isdriving such an amazing traffic. So all you have to do is steal the competitor’skeywords. This is better than finding the keywords yourself,right? And I’ve been using the same strategy formy affiliate websites and I’ve been really successful with this strategy as well. So let’s do it for some other keyword aswell. Okay. So let’s say you go for some other category. Let’s say… we go for “best mobile phoneunder 10,000”. Okay. So what we’ll do is, we’ll go to the firstresult, which is the 91Mobiles result. We’ll copy the URL. We’ll go to the URL bar paste it here, English/ India because we’re targeting the India country, select search…okay, it’s loading…though it seems to be a little slow. So let’s wait a bit. And you can see that there are multiple optionsas well you can see the keyword ideas, you can also see the backlinks- okay. So it’s open. So we are searching for this particular article,right? The best mobile phones under Rs 10,000. You can see that it is running 155 traffic. So all you have to do is find all the keywordsfor this particular article, because it is already ranking number 1. Just click on “view all” and this givesyou all the keywords for which it is ranking. Okay, somehow this result is not too good. So let’s check the Digit article, copy it. Paste it here…and search. So this article, best phones under 


10,000,it is driving 229,000 visitors per month and let’s click on “view all” to find allthe keywords for which it is ranking. Best budget smart phone, best budget phone… So these are all the keywords for which itis ranking. So this is the strategy and similarly youcan check the other articles for which this website is ranking as well, like best ponesunder Rs15,000, etc. The best particular strategy for finding theright keywords all you have to do is export the keywords and then optimize your articlealong these keywords. And also you can go to the keyword ideas andfind like, “best mobiles” in English and in India… so let’s search. And this will give you a lot of ideas regardingthe best mobiles. Okay, best mobiles… and also the best partabout this particular keyword insider is that it will give you the search difficulty…how difficult it is for you to rank your article on number 1 position on Google. So 66… it’s yellow, it’s not reallytoo easy to rank because it’s a very complicated term because the traffic volume is reallyhigh, the competition is also really high. Similarly, best mobiles under 10,000. A very high search volume of 110,000 and thecompetition is also high because 64 is a really high number, right? SD means SEO difficulty or search engine difficulty,right? So this is also a great way to find relatedkeywords. So honestly guys, there’s no other complicatedtechnique that you need to know to find the right keywords. All you have to do is use this free tool calledUbersuggest. And either you can put URL of your competitorin the URL bar and find all its keywords and export it or you can write the keyword 




yourselfand find the ideas along with the search engine difficulty as well. Because one thing that you have to keep inmind is that keyword is not the only thing that matters. But the competition level is also what youhave to look for. If the competition of the keyword is highor low, right? Like you can see here for this particulararticle the best mobile phones in India for July 2018, this article is driving 110,000visitors per month. So this article must be making a lot of moneyfrom Amazon affiliate account, right? So you can see the keywords for which it isranking, best mobile, best mobile phones. And also the SEO difficulty like how difficultit is to rank number 1 for this keyword like for best mobile the SEO difficulty is reallyhigh, so anything more than 35 or 40 will be difficult for a single man army… if youyourself are doing the SEO, writing the articles and everything. It will be difficult for you to rank number1. Not at least a month… it will take at leasta year or more than a year. But if the ranking- SEO difficulty is lessthan… somewhere close to 30 – 40 or maybe less than 30, then it will be 



much easierfor you to rank number 1 and make affiliate commission. This is why the niche research video is whyI really want you guys to watch it again, because it’s the combination of the nicheresearch- you would want to go into a niche which, where the competition is low. And by the competition I mean the SEO difficultyis low so that you’ll be able to rank your articles as number 1. At the same time, the profitability of theniche should be higher. That is the percentage commission you’llbe getting for every person who buys the product from your link is high. At least in the range of about 5. Like 5%, 8% or 10%. Apart from that you can- usually I don’tdo this, but still you can do this, like if you’re looking for “best washing machinein India”, okay. So here also- you’ll get some suggestions…you can also load these keywords as well in your excel sheet. The final excel sheet of the keywords thatyou want to optimize. You can use the suggestion bar as well. You can also add a space here, before “washing”and this will give you any other word that is before “washing machine in India”. You can also optimize for this. And also at the bottom of the articles youwill find various other keywords. So this is another 



technique to find relatedkeywords for your target article. But the one I would recommend is to use Ubersuggestand download all the keywords, that is export the keywords and that is more than enough. You don’t have to make keyword researchtoo complicated guys and still if you have any questions regarding keyword research allyou have to do is comment below this video and I’ll make sure I’ll reply to you within6 hours to 12 hours. And I’ll solve all your doubts. I really want you guys to succeed and createa profitable Amazon associate website for yourself and share your success story in ourFacebook group or whether email it to me. Directly share your success story with everyoneelse so that they can also get inspired. I really want you guys to succeed. So this is the perfect process to find thekeywords and you don’t have to make it complicated, just follow this and that is more than enoughfor you guys. If Ubersuggest is something that you don’tlike and you want to use something else, then you can also try this Chrome extension called“Keywords Everywhere”. It’s a free extension and whenever you 





aresearching for a keyword like this, it will show you related keywords on the right sideof your desktop or the laptop screen here. Like I’ll search for… let’s say I searchfor this best washing machine in India, and it showed me all the related keywords. Along with the search volume and the CPC andthe competition as well. Okay, you can also export these keywords aswell from “export CSV” option. So this is another option that you can useto download the keywords and match the competition and if you want to spend some money and youreally want to get the best SEO metrics out there then I recommend “ahrefs”. I’ve been using it for many years now, it’sthe best SEO tool out there. I know it’s really expensive but it hasa free trial of $7 per 7 days. So if you want do it what you- you can followthe same procedure like I mentioned in the Ubersuggest. So all you have to do is copy the articletitle (URL) go to site explorer, enter it here… make it select URL and search thearticle. And it is showing you that this article isdriving approximately 15k traffic and the number of referring domain is 3 so yes, thecompetition is not that high, the competition is low. And to find the right keywords for which itis ranking, all you have to do is go to the organic keywords section and this will showyou all the keywords for which this article is ranking on which position. Like the main primary keyword is “best washingmachine in India” and for which it is ranking number 1. And the volume is 14,000, and similarly youwill find all the related keywords for this article as well. And you can again export this 




keyword listby clicking here on ”export” and download the list. So this is another method that I highly recommendalso it gives the keyword difficulty. In Ubersuggest the keyword difficulty is lessthan closer to 35 is more relatable, but here ahrefs has a different metric. Here the keyword difficulty less than 10 meansthat the competition will be extremely low and you can directly write an article aboutthis particular keyword and get it ranked on Google easily. And also since the commission rate is highfor this particular niche and also the search volume is significantly high because 14,000is a very good search volume, you will be able to make good money if you’re targetingthis particular niche. And… you can also use ahrefs. Apart from that you can also use the keywordexplorer here for ahrefs again. Select “India” and write “best washingmachine” and search for it. And it will give you a lot of keyword ideasrelated to this like here it says that the best washing machine has a keyword difficultyof 16 which is medium. So it’s a good keyword you can target it. And again the main keyword being “best washingmachine in India” with 14,000 volume. And also the best part about this is likeif you click on any of the keywords here, it will tell you all about the search resultmetrics that are already ranking on Google and the competition level on each of them. Like we are searching for “best washingmachine in India”. If you go here, this is the search result. Like we have a featured snippet, like- thisis the featured 




snippet, right? The number 1 article which is ranking is fromBijili Bachao. It has 3 referring domains and 3 backlinks. Similarly, the 2nd article has 9 referringdomains and 14 backlinks. And all of these… and it also tells youthe amount of traffic that each article is getting, right? So this feature is really helpful for me andthis is why I use ahrefs because Ubersuggest gives you a more overview, but then againUbersuggest is free and you don’t have to pay any money. But if you really want to scale your Amazonaffiliate website then I highly recommend you guys to invest some money in ahrefs, becausethis tool will really make your like easier it will- and the best part is its backlinkdatabase is tremendous, so you can easily use it to find backlink opportunity and getyour article to the number 1 position. Because yes, keywords matter a lot but apartfrom that you also need good quality backlinks. And also this feature I really like becauseyou directly get a picture of the competition of what kind of backlinks you need. And also now that we have selected the keywords,so now you must be thinking, okay, Ankur I have the keywords, I have followed your technique,I’ve used Ubersuggest I’ve used 



Keywords Everywhere, I’ve used ahrefs, now I havethe perfect list of keywords, I also know the competition level… now how should Iwrite the article? I want to know how to write the article, right? So we have a separate video on how to writethe perfect SEO-friendly article it is in the same playlist of the affiliate marketing mastery playlist and in that particular video I’ll be showing you exactly how to writethe perfect SEO article so you can rank your article even without backlinks. Even in that, the primary strategy will belooking at your competition and writing an article better than that. Now again, since we’re talking about keywords,look at the number 1 result, this is the article ranking number 1 for our target keyword. You can see how well he has optimized hisarticle. Like you can see that the main keyword “bestwashing machine in India” that’s how he started the article. Okay, the main keyword is right, and the titleas well. And also he has bolded, like “best washingmachine brands in India” “Top Models”…”best washing machines in India”… he has boldedthe keyword, so to put more stress. And 



this is how he has optimized his articlearound the keyword. I will be talking more about this in our SEO-friendly article video. So make sure you watch that video as wellin this playlist. And make sure you watch the entire playlistbecause you’ll be getting a lot of value and a lot of knowledge about keyword research,building backlinks, SEO and more than that. So now let me go through the mistakes thatpeople make while selecting keywords. So the first mistake that people make is thatthey select keywords with high competition just because the search volume is really high. So if you go for a keyword like let’s say“best mobiles”. Again the competition is comparatively a littlehigher. Like best mobiles in the 15,000- yes the searchvolume is a little higher but then again look at the backlinks of this particular websitehas who is ranking number 1. He has 31 referring domains. If you’re a single person who doesn’thave a team, you’ll be doing the SEO yourself, creating 31 backlinks will be difficult. It looks easy, but trust me guys it’s difficultespecially in 2019 when creating backlinks is very, very hard. This is why I mentioned this multiple timesin the niche selection video of our affiliate marketing 



playlist. Where I tell you to go for a niche which hasa high commission rate but again the competition is low. Because if you’re single-handedly buildingthe website, targeting a high competition niche will be extremely difficult for youbecause you don’t have a team. You don’t have the resources. And in the end you’ll end up losing money. So make sure you go for the low competitionor a medium competition niche and similarly look for the low competition and medium competitionkeywords so that you’ll be able to scale the website to such a level that you are makinggood money. So what are your next steps? Click here to watch the next lesson. And click here if you want to watch our completeaffiliate marketing mastery course, where I show you how to scale a website from $0- $1,000 per month. 

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